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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 1 to 6 of 6
Issue Year
Title
Author(s)
Type
Views
Downloads
2020
Using Digital Devices in the Online Shopping: a Study of Demographic Differences
Bacik, R.
;
Gavurova, B.
;
Fedorko, R.
;
Olearova, M.
Article
1362862544
-1232756918
2020
Hotel Marketing Policy: Role of Rating in Consumer Decision Making
Bacik, R.
;
Fedorko, R.
;
Gavurova, B.
;
Olearova, M.
;
Rigelsky, M.
Article
1189180
319127983
2019
Impact of Ancillary Services on the Hotel Rating in Visegrad Group Countries
Fedorko, R.
;
Bacik, R.
;
Olearova, M.
;
Rigelsky, M.
;
Breyl, P.
Article
2011488567
1499294274
2019
Marketing Instrument of Improving Hotel Management Service: Evidence of Visegrad Group Countries
Bacik, R.
;
Kmeco, L.
;
Richard, F.
;
Olearova, M.
;
Rigelsky, M.
Article
-43176957
-1641402479
2022
Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming
Olearova, M.
;
Gavurova, B.
;
Bacik, R.
Article
-654151465
-2127785386
2023
Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries
Olearova, M.
;
Bacik, R.
;
Gavurova, B.
;
Rigelsky, M.
Article
-1675940376
770195862
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Olearova, M.
4
Gavurova, B.
4
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3
Fedorko, R.
1
Breyl, P.
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Richard, F.
Keywords
2
marketing communication
2
reputation
2
tourism
2
Visegrad Group
2
Вишеградська група
2
готель
2
репутація
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туризм
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consumer behaviour
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Year issued
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2020
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